How to see who has viewed or liked my Instagram post

When a photo or video is shared on Instagram, a list of users who liked it is available to anyone. On a video, a list of every user that viewed the video is accessible to the creator of the post. This list, however, is simplified to a view count for all other users.

To view the list of users, tap the number of likes displayed in black text beneath the content. A view count is displayed, with a list of all users that have liked the post.