| 1 .When referring to the Internet, advertising is a term used to describe text and/or images that are placed on a web page that promote another company's product and/or service. A web page advertisement ad is almost always a banner and/or button that is located on the top, bottom, or sides of a web page. Advertising helps allow services to be free when they otherwise may not be by paying the web page publisher money when the ad is viewed and/or when the ad is visited. Ad or Ads An ad is the actual advertisement being displayed. For example, at the top of this page is an example of an ad. The most common type of ad is the banner ad. Ad rotation Because many sites or advertising campaigns will have several hundred or thousand banners, generally a banner will be rotated
between other banners to help the banner to be displayed by a wider audience.
- Additional information about advertising on Computer Hope can be found on document CH000908.
2. An AD is also an abbreviation sometimes used to describe Active Directory. Also see: Banner, Booked space,
Bounce Rate, Click fraud, Click rate, Clickthrough, Contextual advertising, CPA, CPC, CPM, CPS, CPTM, CTR, E-Commerce, Geo-targeting, Hit, Impression, Page views, Pop-up, Reach, Visitor
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