Internet advertising terms

Updated: 03/15/2025 by Computer Hope

Internet advertising terms with full definitions and information on each term. Explore this list of hundreds of terms like AdSense, CPM, CTR, and pixel tag. Navigate quickly through the list by clicking one of the letters below; for example, click 'D' to find terms like 'DSP' in the 'D' section.

Top 10 advertising terms
Business terms - Internet terms - SEO terms
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Number
1-by-1 GIF
A
Above the fold Ad AdBlock AdBlock Plus Ad capping AdChoices Address Ad frequency Ad injector Ad Manager ADS AdSense Ads.txt Advertise Advertising Adware AdWords Affiliate Affiliate link Affiliate program AJAX Analytics Anchor API Audience
B
Banner Below the fold Block Blog Booked space Booking Bounce rate Browser
C
Call to action Cap Click Clickbait Click fraud Click rate Clickthrough Click-through rate Client CMS Content Contextual advertising Conversion Conversion rate Cookie Cost Per Action Cost Per Click Cost per mile Cost per sale Cost per thousand Coupon code CPA CPC CPM CPS CPTM CR CTA CTR
D
Dark pattern Data warehouse Distribution list DNS Domain Doubleclick DSP Dynamic
E
E-commerce E-mail
F
Follower Frequency Frequency capping FUD
G
GDPR Generation Geolocation Geotargeting Google Ad Manager Google Ads Google AdSense Guest posting
H
<head> <header> Hit Href HTTPS Hyperlink
I
IAB Impression Influencer Internal link In-text advertising Inventory Invisible GIF
J
JavaScript JPEG jQuery JScript JSON JSP
K
Keyword
L
Landing page Layout
M
Machine learning Mail list Malvertisement Meta tag Monetization
N
Naked URL Newsletter Nofollow
O
Opt
P
Parameter Pay-Per Click Pixel Pixel tag PNG Pop-under Pop-up PPC Promotional code Publisher
Q
QR code
R
Reach Redirection Referral code Relative location Responsive web design Rich media Root
S
Scareware Script SEO Server Server Side Include Server-side scripting Session cookie Site Social network Spam Sponsored post Spyware SSI SSP Static website Subscribe Superfish Supply-Side Platform
T
Track Tracking bug Tracking pixel Typosquatting
U
UI URL User agent User-created content UTM
V
Visitors VPN
W
Web beacon Web bug Web host Weblog Web page Website WordPress
X
Currently, no listings.
Y
Currently, no listings.
Z
Currently, no listings.

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